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Estée Lauder introduces a new liquid makeup – Double Wear Nude Water Fresh Makeup SPF 30/PA++. Weightless yet powerful ultra-fluid makeup that feels like you have nothing on for the ultimate “no-makeup” makeup look. The 24-hour long wear formula delivers a healthy-looking, even-toned, flawless complexion, while SPF 30/PA++ and anti-oxidants give skin a defense against environmental damage.

Lightweight. Moisture rich. Smooth perfection. Real skin look and feel, yet flawless. Superfluid, water-infused formula with a tri-blend of lightweight gels, including a mineral-based gel, delivers a weightless and comfortable formula. A Hyaluronic Acid blend delivers optimal skin smoothing and hydration benefits to instantly boost moisture, smooth fine, dry lines, and provide long-lasting hydration. Laminaria Saccharina helps control shine and a Red Fruit Moisture Complex helps the skin to look smooth.

Weightless makeup with broad spectrum SPF/PA ++ and antioxidants provides an invisible defense against environmental damage from UV rays and pollution.

Featuring non-traditional pigments wrapped in a flexible polymer that moves with skin, the unique formula stays true to the Double Wear promise of long wear, delivering up to 24 hours of comfortable, flawless skin. Non-streaking, non-caking and color true with light to medium buildable coverage to ensure a fresh, natural and even toned complexion all day.